1. Not Using Analytics to Monitor Conversions
SEO is not just about massive amount of traffic but it is also about conversion. It is simple to see which phrases are sending the most traffic to your site, and then get bummed when you cannot rank for high-competitive and high-traffic keywords. In most cases, low-traffic keywords convert better because they are more specific. Low-traffic keywords are easy to rank and they can drive a few sales.
The use of analytics services is the only way to find out. Service like KISSmetrics allows you to setup conversion to track your keyword phrases and compare them with each other to monitor what produces the best results. This will help you optimize your website better and will allow you to focus on the most-important aspects.
2. Not Optimizing Your Website for Local Search
If you have a business in a certain area or region, it is crucial to optimize your business for local search or local SEO. Major search engines like Google and Bing handle local SEO a bit different compared to global.
You can start by having keywords in your title, meta description, and tags that are specific in your region. You should also include your phone and business address on your pages, header, and footer so that you will show up in local results. You should also list your business to local business directories such as Yellow Page, Yelp, Google Places, Bing Places, Merchant Circle, FourSquare, etc.
3. Not Optimizing the Right Keywords
This is a big one. It’s easy to fall into the trap of optimizing for:
This is probably one of the biggest mistakes. It is very easy to fall into trap for optimizing global keywords when you only have services for local customers, generic keywords that drive visitors who have no interest in your services, keywords that only bring visitors looking for free information and not prospects, broad keywords that have many competitions.
You should be specific. Generic keywords might bring a lot of traffic, if you are successful. However, how long will it take you and how realistic is it? Most of the time, it is better to go for specific keywords or phrases. This leads to faster rankings and qualified traffic.
If you are a web designer, then you should not simple go for a keyword like “web design” for starters. It is easier to rank for “web design services in Pensacola Florida” – this is a phrase that would start generating results fast. As you progress and gain authority, you can optimize for more competitive keywords.
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