What is SEO anyway right?
SEO or search engine optimization is the process of improving the visibility of a website or web page in organic (unpaid) search results for specific keywords or phrases.
Local SEO is a specialized kind of online marketing that increases visibility for businesses interested in ranking for geographically-related search terms.
When a potential customer searches for your products or services in your area, you want them to find you not the competition right! With over 85% of consumers using the Internet to find local businesses, if you’re not there when they need you, your competition will be.
While local SEO incorporates traditional SEO strategies such as on-site optimization and the use of local keywords and content, but there is so much more to it.
If you don’t have an optimized Google my business local listing you’re giving away business to the competition. Establishing your business on Google my business and building tailored, localized presences is no longer an option if you want to succeed online, It’s a fundamental component of effective local SEO.
We create a solution for every local campaign, providing the appropriate optimization making sure Google knows exactly what markets your targeting and the services you’ll provide to that geographic area. In addition, we submit your business name, address, and phone to multiple high quality local business directories. We then take it one step further to acquire local citations from other authoritative websites in your community that will further propel your listings up the rankings.
General, the higher ranked in the search results, and the more frequently a site appears in the search results, the more visitors it will receive from the search engine’s users. SEO may target different kinds of searches, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and what search engines are preferred by their targeted audience.
How does it work?
After we’ve evaluated your website to see what factors need to be adjusted. We will do an analysis of your competitors so we can see what businesses in your niche are doing. Based on the findings of our evaluation of your website, analysis of your competition, and any improvements you’ve requested our highly qualified team of experts will custom design a marketing strategy to suit your specific needs.
This process is followed by keyword research and on-site optimization which will get you racing up the rankings for the keywords we are targeting. It is vitally important to use ethical, quality methods to rank otherwise you can be penalized by the search engines. The next step is building your off-site credibility (off-site optimization) through blogging, social media, link development and a host of other methods that will drive relevant traffic to your website eager to interact with you. Search engines are constantly adjusting and modifying their ranking criteria, so in order to keep you on the cutting edge we continue to evaluate and update your site when necessary.
All of our marketing Solutions are tailored towards long term lasting results, we are not a quick fix company. We are focused on helping you to build and maintain a strong lasting presence in your market over time that will stand the test of time.
Your marketing solution is simple:
- We make your website search engine friendly with complete on-page optimization
- We help you dominate search results with 10 to 20 keywords analyzed and optimized
- We target your local area with local business directory and social bookmarking submissions
- We boost your site’s authority on the web by building quality back-links from relevant sources
- We increase your site’s ranking by manually submitting it to relevant niche directories
- We constantly fine-tune and adjust your campaigns with detailed analytics tools and monthly reports